Darussalam Publishers: Strategic eCommerce Optimization with SEO, Social Media, and Video Marketing
Client: Darussalam Publishers
Industry: Islamic Bookstore / eCommerce
Services Provided: eCommerce Enhancements, SEO, Social Media Management, Promotional Video Production
Project Overview
Darussalam Publishers is a well recognized Islamic bookstore offering a wide range of religious texts, scholarly publications, and children’s Islamic books through their online platform. While the online store was already developed, it lacked the performance, visibility, and digital engagement necessary to match the brand’s reputation and reach.
Copixels Media was brought on board to enhance and optimize the Darussalam online bookstore — improving user experience, boosting organic traffic, and strengthening customer engagement across channels. In addition to technical enhancements and SEO, we also took over social media management and created a professional brand video to support their marketing efforts.
Goals
- Enhance the performance and visual structure of the existing eCommerce store
- Boost visibility through search engine optimization
- Increase social media engagement with consistent, strategic content
- Produce high-quality video content to represent the brand online
- Improve product discoverability and conversion on the website
Key Features Delivered
- eCommerce Enhancements: Improved navigation, category structure, and product presentation across the site
- SEO Optimization: On-page SEO improvements, keyword strategy, and technical fixes to improve rankings and visibility
- Social Media Management: Developed and managed multi-platform content calendar for better audience reach and engagement
- Video Production: Created a professional promotional video showcasing the store’s mission and offerings to be used across digital channels
- User Experience Improvements: Enhanced mobile usability and streamlined the shopping experience for better conversions
Results
- Increased organic traffic through strategic SEO enhancements
- Strengthened online brand presence through engaging social media content
- Improved customer retention and conversions with better site structure
- Successfully introduced video storytelling to reinforce brand identity
- Positioned Darussalam for sustainable digital growth across platforms
With a more optimized and engaging digital presence, Darussalam Publishers continues to serve its audience more effectively — sharing Islamic knowledge through powerful eCommerce, social media, and multimedia channels.
