NY Chicken & Grill: Redesigned Halal Restaurant Website with WooCommerce-Based Online Ordering
Client: NY Chicken & Grill
Industry: Halal Restaurant / Takeout & Delivery
Services Provided: Website Redesign, WooCommerce Online Ordering System, Mobile Optimization, eCommerce Functionality, SEO, Social Media Management
Project Overview
NY Chicken & Grill is a halal restaurant in East Hartford, Connecticut, known for its savory platters, crispy fried chicken, wings, and flavorful sandwiches. While the restaurant had an online presence, it lacked a modern ordering platform and efficient mobile experience.
Copixels Media redesigned the NY Chicken & Grill website with a WooCommerce-powered ordering system, transforming it into a mobile-friendly, customer-first platform that supports digital orders and real-time menu browsing. The project also includes ongoing SEO and social media marketing efforts to increase visibility and customer engagement.
Goals
- Upgrade the existing website to a modern, responsive design
- Integrate a streamlined online ordering system with WooCommerce
- Highlight the halal menu offerings clearly and attractively
- Improve mobile usability for on-the-go customers
- Boost digital reach through SEO and social media marketing
Key Features Delivered
- WooCommerce Online Ordering: Customers can browse the menu, customize their meals, and order directly from the site, avoiding third-party fees and delays.
- Mobile Optimization: The site is optimized for mobile users, providing a fast and smooth experience across all devices.
- Halal Menu Presentation: Menu items including wings, combos, gyros, and more are organized and visually displayed, highlighting halal compliance.
- Secure Checkout Process: Integrated payment options ensure fast, safe transactions, helping build customer trust and satisfaction.
- Local Info Access: Business hours, location, and contact details are prominently displayed for easy access by local customers.
- User-Friendly Backend: Staff can easily update menu items, pricing, and availability through a simple WooCommerce backend — no coding needed.
Results
- Improved user experience across desktop and mobile devices
- Enabled direct digital ordering through WooCommerce
- Increased customer engagement and online conversions
- Strengthened its online halal brand presence
- Laid the foundation for ongoing SEO and social media growth
NY Chicken & Grill now connects with East Hartford locals through a fast, intuitive online platform — serving halal comfort food with ease and efficiency.
